[EBOOK GRATIS] DISRUMPIENDO LA FUNCIÓN DE LA COMUNICACIÓN INTERNA: UNA PERSPECTIVA GLOBAL

20/06/2017 Alejandro Formanchuk

Quiero compartir con vos un nuevo libro de Comunicación Interna en el que junto a 30 expertos internacionales pensamos y repensamos el futuro de nuestra profesión. Vas a disfrutar de 222 páginas llenas ideas prácticas, casos y experiencias de los 6 continentes.

 

Otra buena noticia: el libro es gratis. Un detalle: está en Inglés. HACÉ CLIC ACÁ PARA DESCARGARLO

 

Le quiero agradecer a mi amiga Lise Michaud por haberme invitado a participar de esta gran obra y elegirme como representante de Iberoamérica para escribir junto a profesionales que admiro tanto como Roger D’Aprix (EEUU), Liam FitzPatrick (Inglaterra), Mike Klein (Holanda) y Claire Watson (Canadá) entre muchos otros.

 

Conocé los ejes y autores del libro:

 

Chapter 1. Changes and Challenges looks at how turbulent times impacts the profession and how internal communication professionals can deal with these issues.

 

Authors

Roger D’Aprix, United States

Marc B. Do Amaral, Netherlands

Alex Malouf, United Arab Emiretas

Per Zetterquist, Sweden

 

 

Chapter 2. Skills and Knowledge of Internal Communication Professionals sheds light on the main skills and talents that will drive IC going forward.

 

Authors

Claire Watson, Canada

Liam FitzPatrick, United Kingdom

Alejandro Formanchuk, Argentina

Deborah Hinton, Canada

 

 

Chapter 3. Impact of Technology on the Profession discusses the extent to which changes in technology will drive and/or impact on internal communication into the future, and the role that IC professionals should play in this context.

 

Authors

Sean Williams, United States

Brad Whitworth, United States

Sia Papageorgiou, Australia

Catherine St. Onge, Canada

 

 

Chapter 4. Leadership Role of IC Professionals examines the need for IC professionals to step up and take ownership of their role as a leader, why this has become paramount to the practice, and provides advice to practitioners to succeed in this new role.

 

Authors

Dr Amanda Hamilton-Attwell , South Africa

Stephen Welch, United Kingdom

Barbara Fagan-Smith, United States

Tarnya Dunning, Australia

 

 

Chapter 5. Employee Advocacy is discussed from the new research perspective showing that employee engagement has grown far beyond the common definition, moving toward employee advocacy. The authors discuss their views on the subject and what this mean for internal communication professionals.

 

Authors

Leandro Herrero, United Kingdom

Priya Bates, Canada

Jen Shatwell, United States

Saskia Jones, United Kingdom

 

 

Chapter 6. Convergence and Integration of Communication Disciplines takes a look at how the traditional lines between internal and external communication are blurring from key messages to audience analysis, strategies and channels and what this means to the future of the internal communication function.

 

Authors

Adrian Cropley, Australia

Cameron Craig, United States

Rand Lalaina, Madagascar

 

 

Chapter 7. Collaboration Between Internal Communication and Other Disciplines insists on the necessity for IC to work closely with other disciplines, such as external communication, marketing and others, and suggests approaches that should be considered for the benefits of the organization.

 

Authors

Jim Shaffer, United States

Jonathan Champ, Australia

Zora Artis, Australia

 

 

Chapter 8. Future of the Profession examines how the rules of internal communication have changed and are changing, and makes recommendations on how communication professionals should be dealing with those.

 

Authors

Kevin Ruck, United Kingdom

Mike Klein, Netherlands

Rita Zonius, Australia

Aniisu K. Verghese, India

 

¡Que lo disfrutes!

 


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